gimmick noun
ADJ. latest, new a new gimmick to encourage people to go to the cinema | election, marketing, publicity, sales The promise of lower taxation may have been just an election gimmick to gain votes.
PHRASES just/nothing more than/only a gimmick He dismissed the event as just a publicity gimmick.
You can also check other dicts: gimmick (English, 中文解释 ), wordnet sense, Collins Definition